Breaking the Code
Behavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs. Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Join us as two behavioral scientists sound off on what is, and isn't, good social science, from a variety of disciplines covering new topics every podcast.
Your hosts: Sonika Garcia, MPH, and Gabriel Allen-Cummings- Medical Anthropology Strategists at Havas Health & You.
Breaking the Code
The Truth, The Half Truth, and Flat-out Lies: Dishonesty is About Intention, Not Being Factual
Trust in relationships, business, personal or otherwise, is built in large part on perceptions of honesty, which we gauge based on the perceived intent of the person in that relationship. It's more difficult for some to be seen as honest because of their perception as liars, someone who makes untrue claims, or worse, a palterer, someone who uses the truth dishonestly.
Listen as Brad and Sonika discuss "paltering", a relatively uncommon term to describe a form of misleading behavior where one hides the truth by telling part, but not all, of the truth, with the intent of hiding the larger truth. Paltering is a rare word but a very common practice, one we as marketers engage in daily, and while lying-while-not-exactly-lying can feel more honest, to the receiver, it is as bad for building trust as outright lying, if not worse.
