Breaking the Code  Podcast Artwork Image

Breaking the Code

Havas Medical Anthropology

Behavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs. Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Join us as two behavioral scientists sound off on what is, and isn't, good social science, from a variety of disciplines covering new topics every podcast.

Your hosts: Brad Davidson, PhD and Sonika Garcia, MPH - Medical Anthropology Strategists at Havas Health & You.

Skip the Chocolates, Bring out the Blindfold: ParkinSex & Putting Intimacy At the ForefrontApril 16, 2024
Episode artwork
The Pain We Feel: Culture in Storytelling and The Learned Expression of EmotionsApril 02, 2024
Episode artwork
Nurses are HCPs too: Honoring the Beating Heart of the Healthcare SystemMarch 19, 2024
Episode artwork
A Chance to Stand Out: Does The SAT Do More Good Than Harm?March 04, 2024
Episode artwork
Do Superbowl Ads Do the Job?: Singing Busts, Resilient Athletes, & Family Photos with the Visually ImpairedFebruary 20, 2024
Episode artwork
Let's Think Zebras: Understanding Rare Disease Through the Lives of Those it EffectsFebruary 05, 2024
Episode artwork
Uncomfortable Conversations Save Lives: Gardasil, "The Sex Vaccine"January 22, 2024
Episode artwork
Medicine at a Crossroads: Doctor Distress, Medical Culture, And "Healing The Healers"January 08, 2024
Episode artwork
"I Think I'm Turning into my Parents": A Celebration of Life Stage Similarities and Generational DifferencesDecember 11, 2023
Episode artwork
Uncomfortable Conversations Save Lives: Shame, Stigma, and TaboosNovember 13, 2023
Episode artwork
"Your Hair Makes Me Look Like a Bad Mom": A Brief Review of the Semiotics of HairOctober 30, 2023
Episode artwork
Task Overload in Healthcare: When the Provider is Overwhelmed, The Patient Can't Be In FocusOctober 16, 2023
Episode artwork
How Can We Sell the Idea of "Less" When We Are Wired to Want "More"?October 02, 2023
Episode artwork
Speaking Around Death: Communicating About The End of LifeSeptember 05, 2023
Episode artwork
Between Doctors and Patients:The Cultural Dynamics of the Medical InterviewAugust 21, 2023
Episode artwork
The Truth, The Half Truth, and Flat-out Lies: Dishonesty is About Intention, Not Being FactualAugust 07, 2023
Episode artwork
Uncomfortable Conversations Save Lives: The Future of Inclusive DesignJuly 24, 2023
Episode artwork
Gaslighting: Do We Really Think Doctors Are Trying To Make Patients Crazy? July 07, 2023
Episode artwork
Incoherent Behavior Makes Us HumanJune 21, 2023
Episode artwork
Let's Be Real About What Doctors Feel Ft. Andrew GardnerJune 06, 2023
Episode artwork
Just Because You Built a Website Doesn't Mean It's Actually A "Community"May 18, 2023
Episode artwork
Social Prescribing As A Reaction To Social DisruptionMay 09, 2023
Episode artwork
Oh, I LOOOOOVE That: Why Conversational Transcripts Can Be Misleading, And WorseApril 28, 2023
Episode artwork
Music as a Vector for Behavior Change Ft. Damien EscobarApril 12, 2023
Episode artwork
Drug Resistance Training That Ends Up Increasing Drug Experimentation, And Other Behavior Change Fails: Consequences of Bad Social Science March 30, 2023
Episode artwork