Breaking the Code
Behavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs. Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Join us as two behavioral scientists sound off on what is, and isn't, good social science, from a variety of disciplines covering new topics every podcast.
Your hosts: Sonika Garcia, MPH, and Gabriel Allen-Cummings- Medical Anthropology Strategists at Havas Health & You.
Breaking the Code
Latest Episodes
Where Culture Meets AI
Click here to read the team's whitepaper: "Where Culture Meets AI: Scaling the Human-Centered Healthcare Experience"As we continue growing our understandin...
Who Cares for the Raregiver?
This Rare Disease Month, the team is shifting its focus to the caregivers. Caregiving is often seen as the ultimate display of love. It's a role that needs more recognition, but when we start thinking about caregivers as heroes, we...
The Evolution of the New Year's Resolution
Every January, millions of us resolve to reset and become a better version of ourselves. But where did New Year’s resolutions come from, and why do they so rarely stick? As the fervor behind the new year quiets, Sonika and Gabe take...
The Invisible Crisis Within Acute and Chronic Pain
In this episode, Sonika and Gabe explore how pain is experienced differently across bodies and interpreted differently in conversations, with a focus on people living with Sickle Cell Disease. This conversation dips into acute and chronic pain,...
