Breaking the Code
Behavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs. Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Join us as two behavioral scientists sound off on what is, and isn't, good social science, from a variety of disciplines covering new topics every podcast.
Your hosts: Sonika Garcia, MPH, and Gabriel Allen-Cummings- Medical Anthropology Strategists at Havas Health & You.
Breaking the Code
Incoherent Behavior Makes Us Human
We've all been in situations where our actions don't perfectly align with who we purport to be - to ourselves or others. These inconsistencies are much easier to spot in other people, like a nurse who treats with one philosophy and teaches at-home treatment with another or a patient in pain who doesn't fill the prescription given to them for that pain.
Listen as we discuss cognitive dissonance, values in conflict and, ultimately, why our incoherent behavior means we are complicated, not crazy.
