Breaking the Code
Behavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs. Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Join us as two behavioral scientists sound off on what is, and isn't, good social science, from a variety of disciplines covering new topics every podcast.
Your hosts: Brad Davidson, PhD and Sonika Garcia, MPH - Medical Anthropology Strategists at Havas Health & You.
Breaking the Code
Speaking Around Death: Communicating About The End of Life
Death is an inevitable part of the human experience--OUR experience. But speaking about death, specifically how we want to spend our last months and days on earth when illness makes the end both visible and inevitable, is challenging. We find ourselves struggling to overcome taboos and other cultural and personal barriers to communication, and that leads, many think, to a large number of "bad" ICU deaths.
Listen as we discuss the thoughts and conversations that do (and don't) occur when a someone is near death. You'll hear the thinking behind doctors resistance to telling patients that they're going to die and learn why we, as communication experts, should understand the varying priorities of someone at the end of their life
If you have any questions, feedback, or just want to say hi, email us at medicalanthropology@havas.com
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