Breaking the Code
Behavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs. Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Join us as two behavioral scientists sound off on what is, and isn't, good social science, from a variety of disciplines covering new topics every podcast.
Your hosts: Brad Davidson, PhD and Sonika Garcia, MPH - Medical Anthropology Strategists at Havas Health & You.
Breaking the Code
Task Overload in Healthcare: When the Provider is Overwhelmed, The Patient Can't Be In Focus
"Task overload", or the related concepts of "information overload" and "task saturation", is a term developed to describe what happens when there is simply too much for our brains to do--a common occurrence in airline emergencies, spacecraft emergencies, and, unfortunately, everyday work loads in our modern medical systems. The consequences of task saturation are well understood, lead to very poor decision making and leave very little room for interpersonal engagement, as the overwhelmed brain looks inwards for answers and shuts out further external engagement. This leads, inevitably, to plane crashes, space disasters, and, sadly, disconnected healthcare.
Join us for this special edition as we discuss task saturation in healthcare with Havas' own Elisabetta Grioni, Chief Medical and Strategy Officer of Havas Life Milan, the impact of task saturation on the mental health of providers, and the impact of task overload on women in particular.
If you have any questions, feedback, or just want to say hi, email us at medicalanthropology@havas.com
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