Breaking the Code
Behavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs. Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Join us as two behavioral scientists sound off on what is, and isn't, good social science, from a variety of disciplines covering new topics every podcast.
Your hosts: Brad Davidson, PhD and Sonika Garcia, MPH - Medical Anthropology Strategists at Havas Health & You.
Breaking the Code
Medicine at a Crossroads: Doctor Distress, Medical Culture, And "Healing The Healers"
Doctors are in distress, and pandemic is not the only cause. For decades, the role of the healer has been evolving (or devolving, depending on whom you ask), both in our imaginations and in the literal conditions of labor for doctors. For the first episode of the new year, Sonika and I sit down with Vernon Bainton MD, Chief Medical Officer of Havas Lynx in the UK and a keen observer of all things medical, to discuss the Healing the Healers initiative and the evolution of doctoring in today's fast-paced, tech driven medical practice.
Healing the Healers is a campaign developed by Havas Lynx powered by their proprietary Point.1 data. This unique dataset and ongoing analysis highlighted the staggering deterioration in healthcare professional wellbeing internationally and as a result the critical need for more effective and empathetic ways to communicate with HCPs.
Head over to the Havas Lynx website to read more: https://havaslynx.com/thought-leadership/healing-the-healers/
If you have any questions, feedback, or just want to say hi, email us at medicalanthropology@havas.com
Check out Breaking the Code on LinkedIn: https://www.linkedin.com/company/breaking-the-code-havas-health-and-you-podcast
