Breaking the Code
Behavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs. Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Join us as two behavioral scientists sound off on what is, and isn't, good social science, from a variety of disciplines covering new topics every podcast.
Your hosts: Brad Davidson, PhD and Sonika Garcia, MPH - Medical Anthropology Strategists at Havas Health & You.
Breaking the Code
Uncomfortable Conversations Save Lives: Gardasil, "The Sex Vaccine"
With January being Cervical Health Awareness month, we felt that this was a great time to breakdown the discussion around Gardasil, an HPV vaccine that can play a major role in curbing the incidence rates of cervical and a variety of other cancers. With that fact alone, Gardasil seems like a no-brainer, but as we explained in a previous episode, it's our irrational behaviors that make us human. Gardasil hasn't caught on as well as initially expected. Since it works best in those who haven't had sex yet, it has raised a highly-contested behavior science conundrum for parents that has deterred use of the vaccine: does vaccinating a preteen for a sexually transmitted infection implicitly give them permission to start having sex?
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