Breaking the Code
Behavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs. Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Join us as two behavioral scientists sound off on what is, and isn't, good social science, from a variety of disciplines covering new topics every podcast.
Your hosts: Brad Davidson, PhD and Sonika Garcia, MPH - Medical Anthropology Strategists at Havas Health & You.
Breaking the Code
A Chance to Stand Out: Does The SAT Do More Good Than Harm?
Recently, a number of prestigious U.S. universities have talked about reinstating The Scholastic Aptitude Test, more infamously known as The SAT, for applicants to their undergraduate programs. The SAT was once mandatory for college applications, but has become optional and then not used at all in progressive stages over the past two decades. However, debate rages as to whether schools' test optional policies have hurt students (low-income students in particular) who have not been submitting their scores. The president of Dartmouth justified the institutions reinstatement of the exam by claiming that SAT scores, sometimes below average ones, help identify students who "excel in their environment".
In this episode, we look at the SATs as a case study in the challenges of creating an equitable system. The SAT is a part of a flawed U.S. education system in need of a standardized approach to evaluate and effectively put students in a position to succeed, academically. Score distributions reveal less about the months of prep leading up to the test as they do about the years of general educational neglect before hand - the cracks are foundational. While it is an undeniable opportunity for underserved students to become undeniable applicants, it's a poor reflection of character, work ethic, and ability to endure in adverse circumstances. So what should we do with the SAT?
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