Breaking the Code
Behavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs. Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Join us as two behavioral scientists sound off on what is, and isn't, good social science, from a variety of disciplines covering new topics every podcast.
Your hosts: Brad Davidson, PhD and Sonika Garcia, MPH - Medical Anthropology Strategists at Havas Health & You.
Breaking the Code
Nurses are HCPs too: Honoring the Beating Heart of the Healthcare System
Too often in our industry, when we say "healthcare professional" what we really mean is ONE healthcare profession, the prescribing Medical Doctor. However, nursing is and always has been a part of the healthcare professional team, and today more than ever the roles nurses play in providing care are exactly those we cannot do without. Nursing is impossible to do remotely; they are the hands-on heartbeat of any hospital, clinic, or practice. It is important that we recognize them as a unique profession, with their own preferences, culture and role within healthcare. Nurses are not "lesser doctors", and our efforts should reflect their practices, culture, history, and roles in medicine. Like everyone else, nurses benefit from our work most when we design for them specifically, and what helps nurses helps patients, doctors, and everyone else in the healthcare environment.
In this special episode celebrating Women's History Month, we are joined by Lisa Chobanian, RN, MS, and also Associate Managing Director of Unification Services at H4B Chelsea, to break down the important distinctions within the culture of nurses and how we can reach them, specifically, as we communicate to HCPs at large.
If you have any questions, feedback, or just want to say hi, email us at medicalanthropology@havas.com
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