Breaking the Code
Behavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs. Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Join us as two behavioral scientists sound off on what is, and isn't, good social science, from a variety of disciplines covering new topics every podcast.
Your hosts: Brad Davidson, PhD and Sonika Garcia, MPH - Medical Anthropology Strategists at Havas Health & You.
Breaking the Code
This is not a Drill: Cervical Cancer is Curable, but Treatment is Often Too Painful to Survive
In this episode, we’re joined by Eve McDavid and Dr. Onyinye Balogun, founders of Mission Driven Tech, a Cervical Cancer innovation company. Their story is an inspirational application of Breaking the Code's themes of inclusive design, varied expressions of pain, and uncomfortable conversations that save lives. Our discussion delves into women's health and cervical cancer, highlighting their current focus: their treatment tool called The Blossom, a medical device used in Brachytherapy, internal radiation procedures that cure Cervical Cancer. The Blossom is designed to alleviate the severe pain and trauma women endure during current brachytherapy procedures, pain so intense it sometimes leads patients to abandon treatment, a devastating and fatal decision.
Mission Driven Tech is raising capital to advance their groundbreaking work, and you can support them by contributing to their crowdfunding campaign featured on their website (https://missiondriventech.com/). Sharing this episode and the links below within your network can also help spread their important message and support their mission to save lives by modernizing cervical cancer treatments.
Special thanks to Jose Walewski for connecting us with Mission Driven Tech!
To contribute to Mission Driven Tech: https://www.ifundwomen.com/projects/blossom-modern-cure-cervical-cancer
Follow Mission Driven Tech on LinkedIn: https://www.linkedin.com/company/mission-driven-tech
Connect with Eve McDavid: https://www.linkedin.com/in/evemcdavid/
Connect with Dr. Onyinye Balogun: https://www.linkedin.com/in/odbalogun/
If you have any questions, feedback, or just want to say hi, email us at medicalanthropology@havas.com
Check out Breaking the Code on LinkedIn: https://www.linkedin.com/company/breaking-the-code-havas-health-and-you-podcast
