Breaking the Code
Behavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs. Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Join us as two behavioral scientists sound off on what is, and isn't, good social science, from a variety of disciplines covering new topics every podcast.
Your hosts: Sonika Garcia, MPH, and Gabriel Allen-Cummings- Medical Anthropology Strategists at Havas Health & You.
Breaking the Code
Unpacking the Rituals of Barbecues and Health: How we Give Structure and Meaning to an Unstructured World
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In this episode, recorded right before the Labor Day weekend, Brad and Gabe have one thing on their minds... barbecuing! More specifically, they're thinking about barbecuing as a ritual, a set of behaviors with rules, inversions of norms, specific settings and a meaning that goes beyond its function.
In health, rituals are overlooked, but they're are a desired part of the human experience, even if patients and consumers don't articulate it. Think about where you'd be comfortable getting a shot from your HCP. In a parking lot? The elevator? The waiting area? The doctor's office? A successful health experiences hinges on an individual's comfort, familiarity and trust, so rituals play a crucial role in making procedures feel safe and making recipients feel dignified.
