Breaking the Code
Behavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs. Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Join us as two behavioral scientists sound off on what is, and isn't, good social science, from a variety of disciplines covering new topics every podcast.
Your hosts: Brad Davidson, PhD and Sonika Garcia, MPH - Medical Anthropology Strategists at Havas Health & You.
Breaking the Code
Equity in Action PART 1: Understanding the Hearts and Minds of Multicultural Patients ft. Eirásmin Lokpez-Cobo
In this episode, we are joined by Eirásmin Lokpez-Cobo, EVP of Brand Strategy at República Havas Health, to dive into the insights from her team's recently published white paper, Equity in Action: Mapping the Multicultural Patient Journey for Inclusive Strategies (link below). This insightful paper sheds light on the systemic barriers and health-related behaviors that shape the experiences of diverse U.S. audiences throughout their patient journey.
This is part one of our two-part series focusing on the multicultural patient experience. We start by building a shared understanding of the barriers that prevent engagement with health systems. From there, we uncover overlooked elements of their journey, such as the unique health priorities of multicultural patients and the sources of trust they rely on. Disengagement isn’t solely rooted in mistrust, nor does the desire to achieve better health simply fade away. To truly "meet patients where they are," we must understand the where they are willing—and able—to go.
Here's the link to the team's whitepaper: 24_RHH_WHITEPAPER_2_EQUITY-IN-ACTION_MAPPING-THE-MULTICULTURAL-PATIENT-JOURNEY-FOR-INCLUSIVE-STRATEGIES_LONG.pdf
If you have any questions, feedback, or just want to say hi, email us at medicalanthropology@havas.com
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