Breaking the Code
Behavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs. Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Join us as two behavioral scientists sound off on what is, and isn't, good social science, from a variety of disciplines covering new topics every podcast.
Your hosts: Brad Davidson, PhD and Sonika Garcia, MPH - Medical Anthropology Strategists at Havas Health & You.
Breaking the Code
GLP-1 Santa?!: The Cultural Shifts Behind St. Nick's Changing Shape
The biggest health story of the year has been how GLP-1s like Ozempic are reshaping everyday life. As the holidays approach, we take a closer look at an unexpected cultural shift—the shape of Santa Claus. For nearly a century, Santa has been celebrated as a holly jolly figure with a long white beard and a big round belly. But this year we've seen depictions of Santa hitting the gym, counting calories, and even taking Ozempic.
In this episode, we explore what Santa’s transformation says about society. Why are people so invested in changing Santa’s iconic image? What does it mean that even Santa cares about his weight? And what’s gained—and lost—as Santa transitions from "fat and jolly" to "Hot Santa"? We are joined by Jennifer Tsitsopoulos, Practice Lead of the Medical Anthropology team, to explore these questions through the lens of medical anthropology and holiday traditions.
If you have any questions, feedback, or just want to say hi, email us at medicalanthropology@havas.com
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