Breaking the Code
Behavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs. Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Join us as two behavioral scientists sound off on what is, and isn't, good social science, from a variety of disciplines covering new topics every podcast.
Your hosts: Sonika Garcia, MPH, and Gabriel Allen-Cummings- Medical Anthropology Strategists at Havas Health & You.
Breaking the Code
Where Culture Meets AI
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As we continue growing our understanding of AI's role in our business, it's crucial to discuss why scale without cultural intelligence risks doing more harm than good. In this episode, we're joined by Eirasmin Lokpez-Cobo and Mark Makuch to discuss reactions to their recently published whitepaper and their efforts to infuse cultural intelligence into AI to have a more relevant and equitable impact.
This is a great listen for anyone trying to elevate their work with AI, while keeping humanity at the center.
