Breaking the Code
Behavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs. Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Join us as two behavioral scientists sound off on what is, and isn't, good social science, from a variety of disciplines covering new topics every podcast.
Your hosts: Brad Davidson, PhD and Sonika Garcia, MPH - Medical Anthropology Strategists at Havas Health & You.
Podcasting since 2022 • 44 episodes
Breaking the Code
Latest Episodes
Women, Sports, and Leadership: The Evolution of Female Success ft. Claire Knapp and Denise Melone
Women's professional sports are "having a moment", but this did not happen in a vacuum nor did it happen overnight. In a highly anticipated episode (for us), we finally got a chance to sit down with Claire Knapp (CEO of Havas Lynx) and Denise M...
•
44:32
Do GLP-1s Change the Meaning of "Obesity"?
With the advent of GLP-1 drugs, it was only a matter of time before Brad and Gabriel dove into a discussion about this controversial drug class and the equally contentious disease, obesity. In this episode, they explore a range of topics—from t...
•
43:34
Gifted, Neurodivergent, or Nerd: The Highs and Lows of Growing up Tagged as 'Gifted'
Our fascination with neurodivergence continues as we are joined by PsyD, Dr. Matt Zakreski to breakdown the semantics of giftedness, and inclusive design for neurodivergent people in a variety of public spaces. The term "gifted" was of particul...
•
49:57
Unpacking the Rituals of Barbecues and Health: How we Give Structure and Meaning to an Unstructured World
In this episode, recorded right before the Labor Day weekend, Brad and Gabe have one thing on their minds... barbecuing! More specifically, they're thinking about barbecuing as a ritual, a set of behaviors with rules, inversions of norms, speci...
•
22:47
Bridging Minds: Autism, Neurodivergence, and Inclusive Communication in Advertising
The term "neurodiversity," introduced 25 years ago by autistic Australian sociologist Judy Singer, marked a milestone in our understanding of autism and the appreciation of "difference, not deficit" in how brains work. More than a buzz...
•
35:35
